Vanessa's Articles

• Ozone Online Completes New Website to Help Diabetes Patients

  June 15, 2011

  Vanessa Bianco, Account Coordinator

  Copywriter, Keven Smith

  We’re pleased to announce the launch of InsulinForward.com

  Changing Lives, Online
  It’s not every day that Ozone Online gets to work on a website that changes lives. But when Medtronic Diabetes engaged us to create the brand vision and develop the website for its Insulin Education Program, that’s exactly what happened.

  Medtronic’s objective was to provide top-notch insulin and pre-pump education, and ultimately, to drive patient awareness and engagement. Ozone Online has a long track record of delivering on these types of goals. We dove into the project with a real sense of purpose, knowing that as a result of our efforts, diabetes patients would get educational information that would better their lives.

  Providing a Hopeful Vision
  Our first priority was to develop a program name, brand positioning, and associated visuals. These elements needed to provide diabetes patients and their healthcare providers with a hopeful vision that a better quality of life is possible with the Medtronic Diabetes/LifeScan personal insulin education plan.

  Nailing the Message
  With our branding foundation solidified, we then focused on designing and building the website using our agency’s proven best practices. During the discovery and information architecture project that preceded our creative work, Ozone Online defined the functional requirements for the Insulin Education Program website, as well as the optimal information architecture and user experience for each target audience segment based on their needs and the project goals.

  Doing this groundwork made it much easier for us to provide on-target creative. We designed the website, rewrote web copy provided by Medtronic Diabetes, and produced all necessary website assets for handoff to a Medtronic Diabetes technical partner for development on the Force.com platform. In addition, we created a questionnaire that encourages users to define their optimal online educational experience, helping Medtronic to improve their content.
  
  Measuring the Impact
  How do we know the website is working? At Ozone Online, we’re big believers in gathering metrics and applying this knowledge to enhance current and future projects. We are tracking the number of healthcare providers nationwide who enroll to become participating Insulin Forward education centers, and the number of patient referrals generated by both the education centers and the website itself.

  Of course, the greatest benefits of this project will be the ones that are hardest to quantify. As Insulin Forward classes go into full swing, we won’t be able to measure the exact value of helping diabetes patients live their lives to the fullest – but that’s OK. It’s just good to know that, thanks to our collaboration with Medtronic Diabetes, millions of people now have a new ray of hope.

  Visit www.insulinforward.com now and let us know what you think!

  

  Categories:

  • New Work
  • Agency News
  • Best Practices

  Blogging	News	Personal
  New Work	Agency News	Best Practices
  Trends	People	Dogs
  Social Media

  Sign up for regular updates from Ozone Online.

  Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa.

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• Office Dog of the Month: Pete

  July 28, 2010

  Vanessa Bianco, Account Coordinator

  Pete celebrates his 100th birthday.

  Happy Birthday Pete!

  Pete is the old timer around the office and he's has a thing or two to show these youngsters... and he'll show 'em once he's finished licking clean any and all garbage receptacles.

  Pete is also hearing impaired and has been his entire adult life. Pete communicates with ASL.

  Likes: 
Ice cubes, carrots, nutro natural choice lamb & rice, sniffin', love from anyone, fayes video, Dolores Park, Marc.

  Dislikes:
 Anyone touching his paws, having to share with other dogs, anytime Marc moves from sight.

  Favorite Toy:
 Toys? Come on, just let me at that bone.

  Tricks:
 Using his tail to knock over drinks at parties.

  Click here to see all the Ozone Pooches.

  

  Categories:

  • Dogs

  Blogging	News	Personal
  New Work	Agency News	Best Practices
  Trends	People	Dogs
  Social Media

  Sign up for regular updates from Ozone Online.

  Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa.

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• Office Dog of the Month: Jimmy Dean

  February 13, 2010

   
  Vanessa Bianco, Account Coordinator

  Jimmy Dean is a recent addition to Lisa and Ozone's family; the Milo Foundation rescued him from Animal Control in Shasta Lake, which is where Lisa met and fell in love with him. He enjoys spending time at Ozone and playing with all the other office pets. His favorite things are chewing (on anything), chasing after birds and sleeping.

  Likes:
 Anything that smells like human food.

  Dislikes: Being told "No!" Any sudden movement.

  Favorite Toy: Nerf balls

  Tricks: Sit & Rollover
   

  Click here to see all the Ozone Pooches.

   

  

  Categories:

  • Dogs

  Blogging	News	Personal
  New Work	Agency News	Best Practices
  Trends	People	Dogs
  Social Media

  Sign up for regular updates from Ozone Online.

  Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa.

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• Office Dog of the Month: "Luke"

  January 12, 2010

   Vanessa Bianco, Account Coordinator

  The most senior member of the pet crew here at ozoneonline; his talents know no bounds. Not only does he know the exact time to start barking during the singing of "Happy Birthday" but he also proves to be a good judge of character during the interview process.
  
  Likes: To bark during the most critical moment of a meeting because he feels that his voice needs to be heard.

  Dislikes: People taking lightly his business acumen.
   

  Click here to see all the Ozone Pooches.

   

  

  Categories:

  • Dogs

  Blogging	News	Personal
  New Work	Agency News	Best Practices
  Trends	People	Dogs
  Social Media

  Sign up for regular updates from Ozone Online.

  Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa.

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• The Road To Success is Paved With Perspective

  December 15, 2009

  James Kye, Director of Strategy

  Many of us first learned the lesson when we read To Kill a Mockingbird sometime during our middle school years, just when we needed it most. Let me jog your memory: in trying to teach his daughter, Scout, how to get along with others, Atticus says "You never really understand a person until you consider things from his point of view... until you climb into his skin and walk around in it." It was an elegant lesson in empathy that our teachers probably hoped would remain an indelible lesson throughout our lives.
  
  As it turns out, it's one of those "soft" life lessons that are easy to abandon as adults in the workplace. Caught up in deadlines, choked by budgets, and clamoring to meet KPI goals, who has time to wonder if your comment about slide seven offended your colleague? Even marketers, whose primary objective is to understand and engage an audience, can forget to empathize. According to a recent New York Times article titled Goodbye Gobbledygook, the PC industry is finally replacing those "fact tags" that list technical specifications in favor of more customer-friendly content. The journalist, Ashlee Vance, writes "Over the last couple of years, the industry has made a slow lurch away from its engineering roots toward a more shopper-friendly strategy that recognizes that if you make your product simpler to understand, more people will buy it." Amen. The only person I know who might know what "up to 16GB DDR3 dual-channel memory and 4 DIMM slots for upgradability" means is my IT guy. Except he's not the one shopping for my computer. I am. Reading the article, I felt that someone at AMD finally climbed into my skin and walked around in it.

  It might seem odd that a strategist at an online agency that touts performance marketing and lead conversions would write about empathy. But the truth is that seeing things from the perspective of your prospects or customers can have real impact on your marketing performance. We mustn't forget that at the other end of the fiber optic cable is a very real human being who is reading your banner or your adword copy or your web page and brings a lifetime of experiences, feelings, relationships, and values that in some incomprehensibly complex way will affect whether they click forward or click away.
  
  So what if we were to remember Atticus' lesson and apply it at every stage in our marketing process? How would our email headlines change? Where would our banners take responders? What would be the primary call-to-action on our homepage?
  
  

  Categories:

  • Trends

  Blogging	News	Personal
  New Work	Agency News	Best Practices
  Trends	People	Dogs
  Social Media

  Sign up for regular updates from Ozone Online.

  Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa.

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