Improving the Business Contribution of your Web Presence
Martin Fisher, CTO
As the analytics industry matures, there is a growing understanding that delivering data/statistics, or better yet, showing trends, is only a tool. What businesses will demand will be solutions to their business problems, and while tools are required, it is the effective use of these tools that will separate the winners from the losers. Ozone Online can provide the guidance to answer client’s business needs and has the ability and tools, as well as the experience to use them.
Although there are many different descriptions of the business use of the internet, they all basically boil down to a sales or information delivery role. Most organizations build a website and campaigns to drive visitors to the website but don’t use an effective methodology to ensure success. “Build it and they will come” just doesn’t work, so the next step is often “Lets get some data”. A more effective strategy is to define why a website (or campaign) is needed and the results that will define success for that activity. Then build a plan based on taking appropriate actions to make progress towards meeting those goals. Industry best practice requires an action based approach, not just gathering statistics.
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Martin Fisher, CTO Martin came to Ozone Online from MedicAlert, where, as Vice President of IT, he developed the leading edge Healthcare Informatics solutions. Prior to MedicAlert, Martin enjoyed a 2-year sabbatical, where he indulged his passion for flying by piloting corporate jets. Martin was one of the first engineers hired into Yahoo!, has held Engineering and Marketing positions at Oracle and Sybase, and was CTO/ VP Engineering at NEXTAdvisors, a Financial Services company. Email Martin. |
