Ozone Online Completes New Website to Help Diabetes Patients
Vanessa Bianco, Account Coordinator
Copywriter, Keven Smith
We’re pleased to announce the launch of InsulinForward.com
Changing Lives, Online
It’s not every day that Ozone Online gets to work on a website that changes lives. But when Medtronic Diabetes engaged us to create the brand vision and develop the website for its Insulin Education Program, that’s exactly what happened.
Medtronic’s objective was to provide top-notch insulin and pre-pump education, and ultimately, to drive patient awareness and engagement. Ozone Online has a long track record of delivering on these types of goals. We dove into the project with a real sense of purpose, knowing that as a result of our efforts, diabetes patients would get educational information that would better their lives.
Providing a Hopeful Vision
Our first priority was to develop a program name, brand positioning, and associated visuals. These elements needed to provide diabetes patients and their healthcare providers with a hopeful vision that a better quality of life is possible with the Medtronic Diabetes/LifeScan personal insulin education plan.
Nailing the Message
With our branding foundation solidified, we then focused on designing and building the website using our agency’s proven best practices. During the discovery and information architecture project that preceded our creative work, Ozone Online defined the functional requirements for the Insulin Education Program website, as well as the optimal information architecture and user experience for each target audience segment based on their needs and the project goals.
Doing this groundwork made it much easier for us to provide on-target creative. We designed the website, rewrote web copy provided by Medtronic Diabetes, and produced all necessary website assets for handoff to a Medtronic Diabetes technical partner for development on the Force.com platform. In addition, we created a questionnaire that encourages users to define their optimal online educational experience, helping Medtronic to improve their content.
Measuring the Impact
How do we know the website is working? At Ozone Online, we’re big believers in gathering metrics and applying this knowledge to enhance current and future projects. We are tracking the number of healthcare providers nationwide who enroll to become participating Insulin Forward education centers, and the number of patient referrals generated by both the education centers and the website itself.
Of course, the greatest benefits of this project will be the ones that are hardest to quantify. As Insulin Forward classes go into full swing, we won’t be able to measure the exact value of helping diabetes patients live their lives to the fullest – but that’s OK. It’s just good to know that, thanks to our collaboration with Medtronic Diabetes, millions of people now have a new ray of hope.
Visit www.insulinforward.com now and let us know what you think!
Categories:
- New Work
- Agency News
- Best Practices
Sign up for regular updates from Ozone Online.
|
Vanessa Bianco, Account Coordinator and Social Media Analyst Vanessa is an Account Coordinator at Ozone and assists in the day-to-day management of Ozone Online's clients, ensuring projects and campaigns are developed and executed flawlessly. Along with her account coordinator responsibilities, Vanessa is also responsible for managing Ozone's Social Media strategy and tactics. Email Vanessa. |
